5 Ways to Support Small Businesses (Without Spending a Dime)
Running a small business is a true labor of love. Here at A Happy Waxident, every batch of all-natural soy wax we pour and every custom fragrance we blend is created with you in mind. When you shop small, you aren't just buying a product—you are directly supporting someone's dream.
But we also know that you can't always make a purchase, and that is completely okay! There is a huge misconception that the only way to support a small business is by opening your wallet. The truth is, some of the most impactful ways you can help us grow are completely free.
Whether you’re a long-time fan of our handmade body care or just discovered us, here are five incredibly powerful ways to support A Happy Waxident—and all your favorite small makers—without spending a dime.
1. Engage with Us on Social Media
In the world of small business, social media engagement is practically currency. Algorithms decide who gets to see our posts based on how people interact with them.
- Like and Comment: A simple "love this scent!" takes two seconds but tells the platform our content is worth showing to others.
- Save for Later: Hitting the "save" button on a post (like a sneak peek of an upcoming collection) is one of the strongest signals you can send to the algorithm.
- Share to Your Story: Sharing our posts to your Instagram or Facebook stories puts our brand in front of a whole new audience.
2. Leave a Glowing Review
Nothing builds trust quite like a genuine review. When someone new lands on happywaxident.com, they look to past customers to see if our soaps and candles live up to the hype. If you’ve purchased from us in the past or received one of our products as a gift, take three minutes to leave a review on our website or Google. Detail what you loved—whether it was the rich lather of our donkey milk soap or how long a specific candle burned!
3. The Power of Word of Mouth
Word of mouth is the oldest and best form of marketing. When someone visits your home and compliments the fragrance in the air, let them know it’s A Happy Waxident! Recommend us in local community Facebook groups when people ask for gift ideas, or send a link to our website to a friend who loves artisanal body care. Personal recommendations mean the world to us and carry so much weight.
4. Join the Newsletter Family
Social media algorithms can be unpredictable, but our email list is a direct line to our community. By simply subscribing to our newsletter, you help us build a strong, reliable audience. Plus, it’s the best way to stay in the loop about new seasonal drops, behind-the-scenes making processes, and upcoming local events—no purchase required to be part of the club.
5. Come Say Hi at Local Events
We love setting up shop and meeting our community face-to-face! If you see that we are vending at a local Loudoun County pop-up or festival, come by the booth. You don't have to buy anything to stop and smell the candles. Just saying hello, checking out our new displays, and bringing a positive energy makes the long hours of event prep completely worth it.
To our incredible community: Thank you. Whether you buy out our entire Father's Day collection, share a single Instagram post, or just stop by our booth to chat, your support is the reason A Happy Waxident continues to grow. We couldn't do this without you!
Have you done any of these recently? Tag us on social media and let us know!